Shoshana Zuboff provides a shockingly harrowing glimpse into the surveillance economy we are in, how surveillance capitalism and its rapidly accumulating power exceed the historical norms of capitalist ambitions, claiming dominion over human, societal, and political territories that range far beyond the conventional institutional terrain of the private firm or market; and how we the people can reverse this course, first by identifying the unprecedented, then by mobilizing new forms of collaborative action.